Posted on June 8, 2010 by Peter Quinter

Webinar Invitation: Trademarks & Digital Advertising

 
Using Trademarks in Digital Advertising & Online Marketing
 
 
  Join us for a Webinar on June 9
 
 
   
 
 
Digital advertising is one of the most cost-effective ways to develop brand recognition and create goodwill on a worldwide basis.

From Google Adwords to blogging to pop-up advertising, companies have many marketing options available to them.  However, these options are fraught with risk.  Trademark infringement, unfair trade practices, and secondary liability are just a few of the areas that await the unwary when it comes to digital advertising and online marketing.

In this webinar, we will explore recent cases in the area of keyword purchasing and use, as well as the latest decisions impacting blogging and pop-up advertising strategies, and related marketing paradigms.

We will also discuss best practices for registering and protecting your company's trademarks, and answer questions from participants (time permitting).

Space is limited, so register now!

Presented by:  Bradley Gross, Esq.

Bradley Gross is a partner in the law firm of Becker & Poliakoff, P.A., and directs the Firm's Business Technology Law Group. Positioned at the crossroads of technology and intellectual property law, Brad's practice is devoted to protecting his client's IP, and structuring transactions and creating business solutions in cutting-edge areas of intellectual property, technology and online media law.
 
Title:   Using Trademarks in Digital Advertising & Online Marketing
 
Date:   Wednesday, June 9, 2010
 
Time:   11:00 AM - 12:00 PM EDT
 
After registering you will receive a confirmation email containing information about joining the Webinar.
 
System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP, 2003 Server or 2000
 
Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer
 
Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/741288225

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